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Wireless Technology Turns Cycling into a Team Sport

By Holt Hackney, Managing Editor

While bringing prominence to the sport of cycling, Lance Armstrong had a secret partner—wireless technology. That technology has enabled riders to communicate with their teammates as well as their coaches, increasing the opportunity for cyclists to act as a team, rather than mindlessly plodding along, hoping for a victory.

Much of the credit for introducing the sea change in the sport goes to Motorola. Last year, it introduced its RAZRWIRE Bluetooth-enabled sunglasses, a product that promises to be the norm, not only among professional cyclists, but serious enthusiasts as well.

RAZRWIRE combines Oakley optics with Bluetooth wireless technology, allowing the wearer to carry on phone conversations while up to 30 feet away from a compatible Bluetooth-enabled cellular phone. Lance Armstrong executed that capability in stunning fashion in the summer of 2005, when he won the last of his six straight Tour de France titles.

“Armstrong’s whole existence is an increasing reliance on technology,” Ted Butryn, assistant professor of sport sociology and sport psychology at San Jose State University, told Today’s Wireless World. He noted that Armstrong was the first to introduce technology, such as a uniquely designed aerodynamic helmet and handlebars, to a very traditional sport. “Technology is all about tweaking and reducing the variables that can detract from a first place finish,” Butryn added.

For more information or to learn how organizations like yours have been able to improve their operations through the use of wireless technologies, contact BearCom today at CellPhones@BearCom.com or 800.527.1670, or visit the BearCom Web site.

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